OXFORD, Ohio – Miami University athletics today announced the launch of Icon Suite, an innovative name, image, and likeness tool from Icon Source, the leading digital marketplace connecting brands and athletes for endorsements and partnerships, for all RedHawk student-athletes and community members. Icon Suite will continue to position RedHawk student-athletes at the forefront of NIL opportunities, providing a seamless, compliant system for connecting brands, ​​alumni, and other interested parties with student-athletes for NIL deals.
 
For additional details on Miami University's new local exchange application, click here.
 
The Icon Suite local exchange application software will greatly enhance the NIL experience for those involved in the Miami University ecosystem. The software will be able to connect local companies with student-athletes through a custom Miami University marketplace, simultaneously simplifying the NIL administrative processes for RedHawk athletics administrators tied to deal disclosure and compliance. Interested businesses and Miami University supporters will be able to readily identify and engage with potential student-athlete partners through this compliant marketplace software.
 
"Miami University Athletics is excited to announce the implementation of the Miami RedHawk NIL Exchange, powered by IconSource," said Director of Athletics, David Sayler. "This platform will provide our student-athletes the tools and resources to aid them in pursuing opportunities that involve their Name, Image, and Likeness. The world of college athletics is changing, and IconSource seemed like a strong step forward for our student-athletes to take advantage of these changes."
 
Icon Suite is a full-service system that makes it easy for athletes to disclose NIL deals through the student login and allows compliance officers to access contracts and review analytics across demographic breakdowns and other key metrics in the compliance section. Miami University - branded gateway also services local businesses, fans, and alumni through the platform by providing access to athletes, as well as guidance, education, and facilitation of the athlete sponsorship process supported by Icon Source.
 
"Our student-athletes are as strong within the field of play, as they are in the classroom," said Miami University Director of Compliance, Alex Reid. "They make ideal candidates for opportunities for businesses/entities that are looking to promote that image as well. If you are interested in reaching out to a Miami RedHawk student-athlete, the Miami RedHawk NIL Exchange is the preferred platform to do so. This platform allows our student-athletes more exposure, while ensuring that NCAA and State of Ohio rules and regulations are being maintained."
 
"Icon Source is thrilled to partner with Miami University to adopt this type of software and provide the Icon Suite for all RedHawk student-athletes & the Miami University Department of Intercollegiate Athletics," said Mick Hamilton, Director of Talent and Head of NIL. "The excitement from the administration to jump into this new NIL era shows us that this partnership will connect businesses and student-athletes for years to come."
 
Icon Source has an established history of facilitating deals for professional and college athletes, handling all the administrative aspects of name, image, and likeness deal-making including contracts, tax documentation, and payment services to ensure successful connections for both brands and athletes.
 
"Icon Source exists to connect athletes and brands, and our new Icon Suite software takes that a step further on the collegiate level, removing the heavy lifting for those involved in student-athlete and local business partnerships," said Chase Garrett, founder, and CEO of Icon Source. "From finding relevant student-athletes for an event or promotion to handling contracts, 1099's, and payment services, Icon Suite alleviates the administrative duties and offers assistance along the way to ensure successful connections."
 
About Icon Source
Icon Source is a digital marketplace that brings agents, athletes, and brands together. The Denver-based company is the only platform that provides brands of all sizes direct communication with agents or the athletes themselves, eliminating unnecessary intermediate steps to engage with potential professional or collegiate partners. Its proprietary AI technology pairs athletes and brands based on social audience demographics. For additional information and to create a free account, visit www.iconsource.com.