Miami Athletics Extends Agreement With adidas, Adds BSN Partnership
8/13/2026 8:57:00 AM | General
OXFORD, Ohio – Miami Athletics announced today that it has signed a multi-year extension to its contract with adidas, continuing a partnership that began in 2009 to equip and outfit RedHawk varsity athletic teams.
Miami has also added a partnership with BSN SPORTS as a high-volume supplier of more than 10,000 products for all sports.
The addition of BSN SPORTS will connect Miami Athletics with an experienced partner that provides distribution and manufacturing to more than 1,100 collegiate partners worldwide. The BSN SPORTS team will work closely with adidas and Miami Athletics to help ensure a seamless and simple customer experience at every touchpoint.
"We are proud to continue our relationship with adidas into the future," said Miami Director of Athletics David Sayler. "This contract extension, coupled with the new BSN partnership, ensures all of our teams and student-athletes will have the absolute highest-quality apparel and gear as they represent the Red and White and compete for championships."
"Since we began working with David Sayler, Darrell Hallberg and Jake Warnke to identify how our team could best support their current needs and scale for the future, the collaboration and teamwork have been incredible," said Todd Northrop, senior vice president of BSN SPORTS collegiate and pro select divisions. "Even with all their success, Miami Athletics serves a passionate and close community of fans, athletes, and coaches and we're looking forward to working with adidas to provide them with the best apparel, gear and service possible in the years ahead."
To celebrate the new partnership, RedHawks fans can purchase exclusive adidas gear for a limited time and additional promotions will be introduced throughout the 2026-2027 athletic calendar.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of € 24.8 billion in 2025.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
Miami has also added a partnership with BSN SPORTS as a high-volume supplier of more than 10,000 products for all sports.
The addition of BSN SPORTS will connect Miami Athletics with an experienced partner that provides distribution and manufacturing to more than 1,100 collegiate partners worldwide. The BSN SPORTS team will work closely with adidas and Miami Athletics to help ensure a seamless and simple customer experience at every touchpoint.
"We are proud to continue our relationship with adidas into the future," said Miami Director of Athletics David Sayler. "This contract extension, coupled with the new BSN partnership, ensures all of our teams and student-athletes will have the absolute highest-quality apparel and gear as they represent the Red and White and compete for championships."
"Since we began working with David Sayler, Darrell Hallberg and Jake Warnke to identify how our team could best support their current needs and scale for the future, the collaboration and teamwork have been incredible," said Todd Northrop, senior vice president of BSN SPORTS collegiate and pro select divisions. "Even with all their success, Miami Athletics serves a passionate and close community of fans, athletes, and coaches and we're looking forward to working with adidas to provide them with the best apparel, gear and service possible in the years ahead."
To celebrate the new partnership, RedHawks fans can purchase exclusive adidas gear for a limited time and additional promotions will be introduced throughout the 2026-2027 athletic calendar.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of € 24.8 billion in 2025.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
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