The Miami University Sports Marketing Academy Internship
2/21/2012 12:00:00 AM | Redzone
Feb. 21, 2012
The Miami University Sports Marketing Academy Internship
By Courtney Boeckman, Sports Marketing Academy Intern
The Miami University Sports Marketing Academy Internship extensively covers sports marketing and provides hands-on experience in a business environment. Interns work with the marketing team and keep a schedule of regular office hours, depending on sports season and responsibilities of their positions.
Interns work in groups with Varsity teams to prepare a comprehensive marketing plan that includes grassroots advertising, community relations, game day management, game day presentation, promotions and market research to implement by working and managing events on game day.
Interns also work individually on miscellaneous projects that further build relationships with students and community groups to encourage attendance for Olympic sports and engage the student body by promoting through student loyalty programs, Red Alert, RedHawk Traditions and the Living and Learning Communities on campus.
Interns are provided opportunities to learn more about the Sports Industry through "Dine & Discover" and "Lunch & Learn" guest speaker events with marketing professionals. In addition, interns receive assistance with resumes, interview skills and networking through one-on-one meetings, workshops and periodic assignments throughout the semester.
Interns are required to work anywhere from 12 to 15 hours per week, with eight to 10 hours being in-office and five to seven hours in-game. It is critical for interns to have great skills in organization, communication and time management. The Academy seeks out students looking to take on a great deal of responsibility and committed to their own professional development.
2012 Application Timeline (subject to change)
Resumes and Cover Letters due by March 2, 2012
In-Person Interviews--Week of March 19-23
Notification--Week of April 2-6
Orientation Meeting--Spring Football Game, April 28th
Please submit cover letters and resumes to:
Miami University Athletics
206 Millett Hall
513-529-1611
mooread1@muohio.edu