Miami Sports Marketing Academy provides students
7/8/2010 12:00:00 AM | Gameday
July 8, 2010
Miami Sports Marketing Department provides an opportunity to current Miami Students to become members of the Miami Sports Marketing Academy. Miami students go through a competitive process which includes phone interview, presentation and written essay. "We believe 'the process' prepares our students for the job market" states Ellie Zabielski, program coordinator and Assistant Director of Marketing & Promotions. Throughout the academic year, these 'team members' assist the Marketing staff with in-office work, sales, game day planning and presentation. Students who are in Oxford during the summer have the opportunity to be involved with research and new initiative planning.
The summer season is a time where the Athletic staff is busy hosting meetings, reviewing the past seasons and analyzing research in preparation for the upcoming seasons. The Sports Marketing Academy is an integral part of the Marketing Staff.
This summer five Miami students, including two Student-Athletes are assisting the Marketing Department .
Meet the Summer Team Members:
Megan Brunn (Miami Swimming & Diving Student-Athlete)
Year: Senior Major: Marketing
How long have you worked with Sports Marketing? since May 2010
What is your favorite aspect about working in Athletics? Before working in Athletics, I was only exposed to the game-day experience of most sporting events; besides my own sport, swimming. Seeing what goes on behind the scenes in order to hold successful athletic events is really neat - a ton of planning, concentration on the details, and organization must happen months before the actual athletic competition.
What are you looking forward to most this season? This year as a senior captain of the swim team, I'm looking forward to the opportunity to help lead the RedHawks to a MAC Championship. I'm really excited to see what our team can accomplish in 2010-2011 and to welcome the incoming freshmen to our program.
What projects are you working on this summer? I'm working on a wide assortment of projects, which include: Profit and Loss Analyses, gathering information for the University Marketing consultant 160over90, comparing bids for print jobs, organizing communications flow charts, and other daily tasks.
Emilie Bowman
Year: Senior
Major: Mass Communication
How long have you worked with Sports Marketing? March 2010
What is your favorite aspect about working in Athletics? Planning fun promotional events
What are you looking forward to most this season? Working on game day.
What projects are you working on this summer? Planning Military Appreciation Day on Sept. 11, Developing and implementing the 2010-2011 WE Back the 'Hawks program
Robert Gulley (Miami Football Student Athlete, Offensive Line)
Year: Senior
Major: Sport Studies
How long have you worked with Sports Marketing? Since the Beginning of June 2010
What is your favorite aspect about working in Athletics? The Exciting Atmosphere and winning attitudes.
What are you looking forward to most this season? Increased fan support, MAC Championships and learning how a successful Sport Marketing Department functions.
What projects are you working on this summer? Engaging and selling tickets to the Incoming freshman class and their parents at Summer Orientation, and developing the 2010 Soccer Marketing Plan.
Haley Holman
Year: Senior
Major: Strategic Communications
Minor: Marketing
How long have you worked with sports marketing? 1 year
What is your favorite aspect about working in Athletic? My favorite thing about working in athletics is working in a fun environment (Marketing Department) and getting people excited about Miami athletics.
What are you looking forward to most this season? This year I am looking forward to working with the Jr. RedHawks Club.
What projects are you working on this summer? This summer I am working on improving the Jr. RedHawks program for the 2010-2011 school year.
Jordan Sinclair
Year: Senior
Major: Marketing
How long have you worked with Sports Marketing? Fall semester of 2009 and Summer 2010
What is your favorite aspect about working in Athletics? Getting to see what happens behind the scenes of sporting events, handing out promotions to screaming fans (and knowing the big secret of who are the people behind Swoop!)
What are you looking forward to most this season? Seeing my projects make an impact.
What projects are you working on this summer? Assisting with re-vamping the 2010-2011 Jr. RedHawks Youth program and working on promotional outreach for Youth Day on the Sept. 18th Colorado State football game.
